Resources

Blogs, EBooks and Videos from The Boardroom

August 15th, 2019 01:37 pm Ebooks

If a tree falls in a forest and no one is around to hear it, does it make a sound? YES OF COURSE IT DOES. Sounds are just vibrations travelling…

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August 15th, 2019 01:36 pm Ebooks

How do you differentiate yourself when excellence has become the norm? How do you compete against the massive production, promotion, and delivery scale of your biggest competitors? There’s a new…

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August 15th, 2019 01:38 pm Ebooks

Have you ever: Gone into an event without having a clear purpose? Wandered around aimlessly just talking to anyone who might look available? Let conversations drag on and missed meeting…

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August 15th, 2019 01:40 pm Ebooks

"Help, I've sold all my time!" At some point, every business owner hits a glass ceiling. At first, the success of your marketing engine probably felt like a gift, but…

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August 14th, 2019 06:36 pm Videos

EVERY business owner accepts they need to take risks, it's part and parcel of running any successful business. But how do you identify what the key risks are? And how…

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August 14th, 2019 06:18 pm Videos

This week's #2x2Tuesdays takes a look at introducing new products or services into your armoury. Is your next product just a 'good idea', or is it something your customers really…

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August 14th, 2019 06:14 pm Videos

The Breakfast Board July 2019, with Luke English (Laceys) on intellectual property and protecting your brand.

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August 14th, 2019 06:25 pm Videos

Whether you're a new or established business, it's never a bad time to give it a marketing boost - so have a go at these tips in our latest #2x2Tuesdays! What type…

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August 14th, 2019 06:32 pm Videos

As a business owner, you'll relate to the fact that at times you have to act as a marketer, an accountant, a salesman, and more! That's why this week's #2x2Tuesdays…

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August 14th, 2019 06:08 pm Videos

The Breakfast Board June 2019, with Nikki Emerton (founder, Be U) on influence and the power of words.

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August 14th, 2019 05:57 pm Videos

This week's 2x2Tuesdays looks at the balance between risk and reward - Always a tough balancing act for any business owner.

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August 14th, 2019 06:45 pm Videos

For a lot of businesses, your transactions with your customers keep the lights on, and food on the table. But changing those transactions to an 'experience' can significantly benefit your…

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August 14th, 2019 06:49 pm Videos

The Breakfast Board May 2019, with John Attridge (Founder & CEO, BBX UK) on the Science of Sales!

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August 14th, 2019 06:41 pm Videos

Could it be time to rethink your businesses growth strategy? Here's our latest #2x2Tuesdays talking you through how to maximise your products and customers, both existing and new.

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August 14th, 2019 07:00 pm Blog

No matter the size of your business or the industry you operate in, branding is essential if you want to compete successfully. But the idea of devising a brand strategy…

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August 14th, 2019 07:03 pm Blog

It seems only natural to bundle together useful products, from high-tech student packages for laptops, software and accessories, to enticing new car deals that include breakdown assistance and insurance, petrol……

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August 14th, 2019 07:12 pm Blog

There are many pundits telling us to become unique, to find our 'niche of one', to become the only choice for our customers. But still, the thought of building this…

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August 14th, 2019 07:14 pm Blog

It’s a jungle out there. You have to fight for every morsel of business, bending your terms and killing your margins. You’re constantly competing against weighty rivals who have stronger…

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August 14th, 2019 07:15 pm Blog

We’re always being told that we should pursue retainer arrangements with our clients – a commitment on both sides for ‘x hours’ of usage each month, pre-booked in exchange for…

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August 14th, 2019 07:16 pm Blog

Special Guest Blog by Becky Craig, founder of Blu Lake Personal Coaching & Development April 2015 was when I made the first solid step to escaping corporate life to set up…

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August 13th, 2019 10:21 am Blog

Right from when I was a kid, I was told to stop daydreaming and focus my attention on the task at hand. Distraction, I was told, is a bad thing,…

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August 13th, 2019 10:22 am Blog

If you know me at all, then you’ll already know I love this expression and the mindset it represents. TTP, is about planned, sometimes slow, and certainly methodological progress. Executed well,…

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August 13th, 2019 10:23 am Blog

In our contemporary, fast-food, ‘show me the money’ culture, we’ve grown accustomed to quick results and fulfilment on demand. Modern technology has streamlined nearly every process, and today there’s an app…

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August 13th, 2019 10:23 am Blog

Perception is reality, right? If everyone has the same thought or belief in their heads at the same time, does it make it real? Back in the 80’s my Flock of…

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August 13th, 2019 10:23 am Blog

Before I even get to that, what was 2017 the year of for you? Me, I blog about the things I see and the conversations I have with entrepreneurs and…

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August 13th, 2019 02:11 pm Blog

“The test is a mirror” - I stumbled across this enigmatic expression the other day, and it got me thinking. Sometimes the way we answer a question is more telling than…

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August 13th, 2019 10:24 am Blog

In part one, we covered empowerment by technology and what can be achieved using off-the-shelf tools and applications to Do It Yourself. Indeed, with the right device or software, we can now…

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August 13th, 2019 10:24 am Blog

Everyone thinks they’re a … photographer, graphic designer, recruiter, marketer … and to a certain extent, this is true. Gone are the days when we worked only within our given area…

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August 13th, 2019 10:24 am Blog

The first thing he said. The  very  first  words  that came out of his mouth were an out-and-out, deliberate lie… It’s a regular Tuesday afternoon. The phone rings. Unknown number. I answer. “Hi…

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August 13th, 2019 10:25 am Blog

The other day, I heard someone described as a “proper, old-school salesman”. It made me smile; I like the idea of being a ‘proper’ something. It sparked a bit of…

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August 13th, 2019 10:25 am Blog

What’s the best client rejection you’ve ever had? I bet it was something honest, positive and unambiguous: “Thanks, I can see the value of what you do, but it’s just not…

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August 13th, 2019 10:25 am Blog

Chambers Dictionary – the borderland of Hell, reserved for the unbaptised; any unsatisfactory place of consignment or oblivion; an uncertain or intermediate state; prison. (We’ll not add the West Indian…

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August 13th, 2019 10:25 am Blog

In Part 1, we looked at the inward impact of VUCA and how we can make our own business resilient to external factors. But we also need to think of our…

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August 13th, 2019 10:35 am Blog

You may already be familiar with the term, but even if not, it’s likely you’ve encountered it. I came across VUCA only recently and immediately it struck a chord. It…

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August 13th, 2019 10:39 am Blog

Let’s dig deeper - what are the ingredients of this ‘doubt’ that you are ‘doing’ to yourself? Try these questions out for size: Do you ever: Worry about how you…

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August 13th, 2019 02:56 pm Blog

Everything that moves, meets resistance. If you want to move quickly, or move a lot, then this resistance becomes a big deal. And your business wants to move! In today’s fast-paced…

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August 13th, 2019 03:58 pm Blog

It’s an inherent contradiction. We’re confident in our work and want our clients to be happy, yet the idea of offering unlimited revisions makes us feel nervous. One round is…

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August 13th, 2019 02:43 pm Blog

Although we may like to think our capacity is infinite, it isn’t (unfortunately) which means sooner or later we reach a glass ceiling with our business…and usually at the worst…

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August 13th, 2019 02:39 pm Blog

Stress is such an overused word that it has almost lost its true impact. Everyone is stressed nowadays, life is stressful. Most of us expect to be stressed and it…

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August 13th, 2019 02:59 pm Blog

We accept that every now and again we’ll need to give up our evenings or work at the weekend to grow our business.  But before long we can find ourselves…

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August 13th, 2019 03:30 pm Blog

Could you be looking in completely the wrong direction?​Are you polishing your website to add that extra 10% when instead you should really be trying to find new customers? Are you putting…

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August 13th, 2019 02:39 pm Blog

So this is your chance to impress. Your ‘elevator pitch’ - A 60-second window to capture the interest of a potential new connection, sparking a few thoughts, planting a few…

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August 13th, 2019 03:27 pm Blog

Too soon? As a business owner, you’ll know that time flies by. If you recognised any of the symptoms or advice in my earlier Summer Doldrums post, then you may be…

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August 13th, 2019 03:27 pm Blog

Have you ever had to sack a client? Or have you ever wished you could? Clients and client relationships come in many forms. They can be the most reliable partners…

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August 13th, 2019 03:22 pm Blog

Do you have a Benefactor Client? Someone who: Probably has a strong presence in your industry; they are easy to manage; you have a good relationship with them; and the…

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August 13th, 2019 03:20 pm Blog

For many, the warm summer months and long days provide welcome relief after months of damp and gloom. However, for many independent business owners, it can mean weeks of uncertainty,…

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August 13th, 2019 03:18 pm Blog

With so much emphasis in business on building empathy and rapport with prospects and understanding their needs, there’s an embarrassingly obvious part of the selling process that we can easily…

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August 13th, 2019 03:18 pm Blog

Overchoice: The more choice we have, the harder decisions can be to make. It may feel counter-intuitive, but giving more products, options and add-ons, can actually deter your customers from making…

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August 13th, 2019 02:45 pm Blog

As business owners, we're bombarded every day with messages, things to do, ways to innovate, plans to make for the future; the list is endless. Amidst all this noise, it is…

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August 13th, 2019 02:59 pm Blog

As a business owner, you are bombarded with a steady stream of helpful hacks and well-meaning advice about how you should be spending your time.  These often stress that spending…

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August 13th, 2019 03:14 pm Blog

Ronseal introduced its infamous ‘Does exactly what it says on the tin’ slogan way back in 1994. Dubbed the anti-line, it was an enormous success, rocketing sales and making Ronseal…

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August 13th, 2019 03:12 pm Blog

Guest post by ​Natalia Shoutova, Executive & Corporate Coach at Be Do Have Coaching “We are what we repeatedly do” – Aristotle Self-sabotage does not follow rules of logic. It often passes…

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August 13th, 2019 03:10 pm Blog

Who are you looking to meet? It’s a very simple question, but rarely gets a straightforward answer. More often than not we come up with something vague and generic, probably along…

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August 13th, 2019 03:09 pm Blog

.. well, you know how it goes. Like it or not, we start hearing, and thinking, about Christmas earlier every year. For some of us, it’s time for one final…

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August 13th, 2019 03:06 pm Blog

We all have an inherent aversion to (/fear of) failure. Some of this is about how we might be perceived by others: The word ‘failure’ can sound alarmingly close to…

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August 13th, 2019 03:02 pm Blog

You know, I think convenience is possibly THE most influential strategy in our New Age of Differentiation. Why? Because, when push comes to shove, convenience will over-ride all other considerations: price,…

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August 13th, 2019 03:05 pm Blog

You know that competitor of yours, the one who’s always: On some mission or other, to change the face of this or that, and re-educate the world, Announcing their latest…

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August 13th, 2019 03:04 pm Blog

As we build on the strategies of The Experience and Trust, we naturally move into the space of collaboration - working with your network - be it with your customers, suppliers, competitors - rather than merely being…

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August 13th, 2019 03:05 pm Blog

In my last blog update I said there was a new competitive strategy in town - ‘The Experience’.  Fact is, there’s a whole posse! The traditional formula for differentiating by price/quality/delivery…

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August 13th, 2019 03:03 pm Blog

There’s a new competitive strategy in town, and it’s called ‘The Experience’. Experiences create emotional connections. If you can surround your offering with experiences, then your clients are more likely…

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August 13th, 2019 02:46 pm Blog

Indecision lives at the margins. If you have one obviously good route available to you, and one obviously lousy one, then there’s no room for indecision. It’s easy.  So, indecision thrives…

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August 13th, 2019 02:47 pm Blog

There’s a lot of plates you need to keep spinning in an owner managed business. You need to be the MD, FD, Head of Operations and Client Delivery, Strategy, Business…

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August 16th, 2019 09:31 am Blog

So, we have much excitement here in Old Blighty as we near tomorrow’s solar eclipse. Watching powers beyond our reach obscure the light of the Sun by up to 98% across Northern…

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August 13th, 2019 02:35 pm Blog

We're always being told to sell the benefits, but what about the risks? Every purchasing decision contains some element of risk, some degree of uncertainty. Some of this uncertainty is…

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August 13th, 2019 02:59 pm Blog

Next time you’re looking for a favour, take a moment and consider if you can re-frame your request into the form of a favourtunity… This could be a simple matter of…

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August 13th, 2019 02:55 pm Blog

As I’ve often said, it’s tough going building and running a business. Not everyone is cut out for it, and not every business idea we have is a guaranteed success…

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August 13th, 2019 02:52 pm Blog

2015 is only a few weeks away. Finish 2014 on a roll and set yourself up now for a strong start to the new year. Part 2: Tips 7-12 (See…

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August 13th, 2019 02:50 pm Blog

Don't start tuning out for Christmas just yet – Catch your competitors napping with these 12 tips to help you make the most of the festive season and start the…

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August 13th, 2019 03:25 pm Blog

In my last blog I talked about going the extra mile: ‘When Good Enough, Isn’t.’ After all it makes good sense doesn’t it? Every customer service programme I’ve ever attended,…

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August 13th, 2019 03:25 pm Blog

I really am conflicted on this. There’s a gap between what best practice tells us, and the practical compromises we have to make when running a business in the real…

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August 13th, 2019 03:25 pm Blog

Small businesses can be brilliant. They’re all about people, and they can out-decision, out-manoeuvre, out-collaborate and out-care, while their lumbering bigger rivals are still fixing diary dates to form the…

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August 13th, 2019 02:46 pm Blog

Have you ever noticed that it’s the smaller, day to day, stuff that tends to scream for your attention? Whereas the big strategic stuff just simmers away quietly out of…

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August 13th, 2019 02:42 pm Blog

I’ve never needed glasses before, but age creeps up on us all, and I have had cause this week to investigate the fascinating world of opticians and eye testing. With…

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August 13th, 2019 03:00 pm Blog

In the form of a tea mug, I received the accolade of ‘World’s Best Dad’ on Sunday. It was humbling to receive this award over all the other Fathers in…

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August 13th, 2019 02:43 pm Blog

Not a client this time, but personal experience, true story... The Case Study: My poor suffering wife's car was itself suffering from an electrical fault. We first took it to the…

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August 13th, 2019 02:40 pm Blog

I found myself talking to a debt collector this week (not for the obvious reasons) and it led to a really neat mini-case study on customer empathy. She was remarking…

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August 13th, 2019 02:37 pm Blog

The recent Seth Godin blog post 'Our inability to see ahead' talks about the perils of planning in an unpredictable world and closes with the reflection "Assume that your plans are…

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August 13th, 2019 02:38 pm Blog

Do you remember in Apollo 13 (Tom Hanks, 1995, "Houston we have a problem") where the on-the-ground technicians urgently have to find a solution to the increasing carbon dioxide levels…

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August 13th, 2019 02:34 pm Blog

This old chestnut came up again during the festive break. The conundrum is often used as a way of expressing optimism, or pessimism, but it has always slightly annoyed me…

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August 16th, 2019 09:31 am Blog

Trust, and the BanksSo here's the thing about Trust; it relies on a combination of Intent, and Capability. You rely on someone not only being capable of delivering, but also…

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August 17th, 2019 10:31 am Blog

Voted Britain's most irritating television ad campaign for two years in a row, insurance comparison site Go Compare recently decided to drop (or at least subvert) their infamous TV ads…

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August 16th, 2019 05:17 pm Blog

Few of us are lucky enough to have customers beating our doors down to buy from us. There's always some kind of a sales journey, a conversion process, objections to…

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