You may already be familiar with the term, but even if not, it’s likely you’ve encountered it.
I came across VUCA only recently and immediately it struck a chord. It represents how we understand and cope with the environment around us and in turn, how our behaviour and business activities impact on that environment and our clients.
So what is VUCA?
For an acronym, VUCA has a colourful past. The U.S. military conceptualised it after the Cold War, but it was also used to navigate the chaos of the financial crash in 2008.
VUCA describes situations that are Volatile, Uncertain, Complex and Ambiguous. Now if that doesn’t reflect the space in which we all operate in the present day, then I don’t know what does!!
As you’d expect, a VUCA environment is a less than helpful one to work in because it affects our stability, confidence, planning and decision making. That said, while VUCA is generally used to describe external factors or influences over which we may have limited control, it doesn’t mean that we should just roll over.
Strategies for success in a VUCA environment
1. Remove - Avoid - Reduce
“You can’t stop the waves, but you can learn to surf” (Mindfulness and meditation guru Jon Kabat-Zinn)
Here’s how you can manage the VUCA dynamics and turn the tide on the effects it has on your business…
Next Up: VUCA Part 2 – As well as looking at how our own businesses respond to VUCA, we also need to consider how we can reduce the VUCA ripples we create for our clients.
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