In anticipation of our next Breakfast Board on the role of social media in personal branding, we asked Clare Groombridge, Founder and Director of South Coast Social, to write us a special guest blog...
If you’re a business owner, you’ve probably often considered how to portray the best possible image of your brand through the company social media accounts. However, many business owners I speak to are so focused on the way their company is perceived online that they often neglect a key factor - their own personal branding.
A quick Google search of your name and company will confirm that social media is one of the strongest ways for someone to FIND information about you and your business – and it’s also the best way to help DEVELOP this information into the online personal brand you wish to portray.
So why is developing your personal branding so important? Well firstly, by having a strong personal brand you will also help to boost your company profile. Research from Neilson shows that 77% of consumers are more likely to buy from a company when they hear about it from someone they trust. By ensuring your presence on social media is consistent, you can have a real influence on your company’s sales and reputation. 84% of people start their buying process with a referral (Source: SalesBenchIndex) - and Google is the very first place people look.
By creating a strong personal brand, you’re also effectively marketing yourself as an expert in your industry and demonstrating WHY people should trust you and your opinions. The same Neilson research also showed that 92% of people trust recommendations from individuals (even if they don’t know them) over brands!
Customers researching your business will also be looking at you and every social media profile you own is promoting your personal brand - and they WILL be evaluated and checked! It’s an old cliché but it’s very true - you only get one chance to make a first impression and how your personal brand is perceived could be the difference between someone choosing your business over a competitor.
However, as a business owner it’s key to ensure that you carefully research which social media networks are right for you and your audience – you should also consider each profile set up, tone of voice, content (what do you want to share), who you are looking to target and how you will engage with influencers and potential new business contacts as well as the feasibility of how often you will be able to post.
What’s been your experience of developing your personal brand, and balancing this with that of your business, on and offline? Let me know in the comments below.
Clare Groombridge, Founder and Director of South Coast Social
South Coast Social are a Bournemouth based social media agency exclusively for small to medium sized businesses that are focused on growth and expansion.
With a prestigious client list spanning a wide range of sectors, South Coast Social work with brands to develop an effective social media presence based on their unique industry knowledge and years of experience.
“If you would like some guidance on crafting YOUR unique online brand through social media, we are excited to launch our first ever bespoke Personal Branding Social Media Package – affordable and tailored to YOU, whatever your niche or experience. We’ll guide you through every step of the process, reviewing your current social media (if appropriate), evaluating your individual requirements and creating a personal branding strategy to set you apart in your industry. We can also create a package for your business partners or employees – after all 53% of decision makers have eliminated a vendor from consideration based on information they did or did not find about an employee online (Source: HubSpot).”
Want to know more? Simply email firstname.lastname@example.org / call 01202 985022 to book your package and start investing in YOUR online reputation!
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