Although we may like to think our capacity is infinite, it isn’t (unfortunately) which means sooner or later we reach a glass ceiling with our business…and usually at the worst possible time.
For many, this realisation hits when they get ill or experience some other life changing event like a marriage or a new baby, and they find they can no longer do it all themselves.
But even without the stress of a major event, most owner-run businesses will eventually become ‘full’ and struggle to balance the demands of new and existing customers.
So what’s the solution?
Halt your marketing efforts and limit growth? It would be a shame to switch off a successful marketing engine, especially when it’s producing results.
Take in a new resource? Employees, even on a part-time basis are a significant commitment. If you can be sure of an ongoing need for another member of staff then perhaps, but if not, this probably isn’t a good choice.
There is another option though that is far more flexible, I’m talking of course about outsourcing.
Taking the next step
You don’t want to put yourself or the business under extra pressure – or reintroduce it if you followed the steps in Part 1 and Part 2. But nor do you want to turn down new business or perhaps even the chance of a bigger, more lucrative contract. So, it’s important to recognise when it’s time to move things forward and expand your current capacity.
What can be outsourced?
Your aim here is to restructure the day-to-day running of your business, so it’s even more efficient but less dependent on your input. Done well, it should leave you free to work on other aspects or even take time out.
Have a look at your diary or To-Do list; tasks that possess these merits are ideal candidates to hand out to a freelancer, virtual assistant or some other kind of independent:
Ultimately, the decision as to what you keep and what you outsource will depend on your situation and your goals for the future. This may include a plan to scale up the business or even exit from it. Or perhaps you simply want to spend more time with your family and have the freedom to take regular holidays.
Whatever your reasons, don’t forget to consider the things that you love doing and that you are best at – you don’t want to risk resenting the business you’ve worked hard to build by removing the sense of personal satisfaction it gives you!
Have you taken the next step to expand your existing capacity? What tasks did you decide to outsource? Let me know in the comments below.
This is the last post in our 3-part ‘Escape The Pressure Cooker’ series we hope you enjoyed it. See Part 1 - 'Taking Back Control' here, and Part 2 - 'Are You Suffering from Entrepreneurial Overload?' here.
If you’re interested in growing your business, but you are concerned about overwhelming your available resources, look out for our upcoming new eBook: The Solopreneurs Guide To Scaling. It’s full of ideas about how to scale your business by making the most of what you already have. Be sure to receive your copy by signing up to our free Blog Updates emailers here.
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