For many, the warm summer months and long days provide welcome relief after months of damp and gloom. However, for many independent business owners, it can mean weeks of uncertainty, disruption and a slow in momentum. Sound familiar? Then you may have a case of the summer doldrums...
As the summer holiday season approaches, many of us see our businesses grow quieter and our customers, elusive. This may be because they too are struggling to sustain trade in a quiet period. Or, because they are busy covering leave or, are on leave themselves. Whatever the reason, they often turn their focus inwards to keep their own businesses moving.
As you’ve more than likely found, clients are invariably distracted and far less receptive to new business commitments during this period. This for you can mean several weeks treading water in the doldrums with few new business opportunities.
So what can you do?
It is easy to see why some business owners dread summer. But, just as it’s possible to plan a strategy to negotiate the lead up to Christmas, it’s also possible to create one to avoid the summer doldrums and regain some control.
Here are few short-term measures and tactics you can bring into play this year to kick-start your efforts:
Give Your Business A Boost
Use The Opportunity
To steer clear of the summer doldrums next year and beyond, try these longer-term measures. Although they take more time to prepare, they will have a greater strategic impact:
…And remember, you will need cover too! Members of your team will no doubt need a break at some point in the summer. Make sure you have sufficient cover to stop clients slipping through the net and swimming away to your competitors.
Finally, don’t overlook your own downtime. The quieter summer months are an excellent opportunity for you to have a well-earned break. Spend time with family and friends or jet off yourself. Whatever you do, be sure to relax, reflect and recharge …because Christmas is just around the corner!
I’m keen to hear your experiences. Are you affected by a summer slow down? How do you avoid the summer doldrums? Let me know in the comments.
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