By Kevin Sheldrake
It’s an inherent contradiction. We’re confident in our work and want our clients to be happy, yet the idea of offering unlimited revisions makes us feel nervous. One round is fine, perhaps even two or three is feasible, but beyond that, it’s like writing a blank cheque isn’t it?
Well no, not quite.
There is no denying that some clients can be picky, but it’s not in their interest to spend unnecessary time asking for endless minute changes. The reason for this is simple; no one wins when a job is delayed. However challenging they can be, clients do understand that you both have the same goal: the best job possible, with the most efficient use of resources – time, money and physical assets.
But nevertheless, there are still things to consider before you provide this as a standard part of your service.
Balancing risk against reward
When you offer revisions, you are essentially guaranteeing the quality of your work or service. The more this includes, the stronger that guarantee appears.
Unlimited revisions are therefore a powerful and bold proposition. The client wants certainty, and from their point of view, it shows that you are skilled, that you stand behind what you do and that you pride yourself on doing a good job. Ultimately this increases their confidence, strengthening your relationship.
This has obvious benefits, as customer retention is far easier once you’ve earned their trust and demonstrated your value.
But there are of course risks too, you will, therefore, need to manage client engagement from the start and right the way through to the project’s timely completion – but surely you do this already?
The crux, however, is the balance you strike between being flexible – so you can actually make changes – and being efficient – so resources are not squandered and work with other clients isn’t jeopardised.
Project planning and management
Some of this risk can be offset by investing a little more time upfront negotiating a job’s spec and planning its delivery. Here are some considerations to bear in mind:
Unlimited revisions are a big step, but the risk that a client would make endless requests for changes is unlikely as they’d be wasting their time as much as yours!
Plus, when you also consider that a returns policy is a relatively standard part of any sales process, is it really that different? Surely, it’s just good customer service.
What do you think? Let me know in the comments below.
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Ah the life of a solopreneur! Freedom from work routine and the daily commute and office politics. Finally able to pursue your passion, without being held back by a team or boss who don’t share your vision. This is something of a romantic notion that is not the reality for most small business owners.
Life on the road, living out of a suitcase and networking events at the crack of dawn are the reality for most of us. Perhaps the most difficult aspect to keep on top of is the food we are consuming. A lifestyle of eating away from home, breakfast fry-ups, networking coffees and evening drinks can have its downsides. Inadvertently, we may stepping onto the energy roller coaster. Up one minute, down the next; experiencing weight gain, feeling ‘spaced out’ and general lethargy. Not great when you need to write a blog post, deliver a marketing presentation or meet with a potential client.
Most of my clients are business owners, who travel extensively and often don’t have full control over the food they are eating. Working with them, I have discovered three steps that will allow you to eat out, and still ensure you’re super focused when it’s time to get to work.
Step 1. Discover your Metabolic Type
This is the equivalent of knowing what fuel to put in your car. You wouldn’t put diesel into a petrol car and expect it to drive. So why do that with your body?
We all have a Metabolic Type; there are three types: Carbohydrate, Protein and Mixed. For example, as a Protein Type, I need to be aware of eating excessive ‘naked carbs.’ That is a carb source without a fat and protein to slow the rate at which I burn through the energy and keep me on my game for longer. No Metabolic Type is better than any other, and discovering yours will literally change the way you look at food forever!
Step 2. Learn what constitutes a fat, protein and carbohydrate
For clear thinking and even, all-day energy we need the right balance of all three macronutrients, eating the right proportions for our Metabolic Type. The only way we can proportion our plate properly is if we can quickly tell the difference between fats, proteins and carbohydrates. With this quick guide, you’ll never be unsure again.
Proteins are foods that had a pair of eyes, or came from of something with a pair
of eyes. Eg. Cows, chickens and fish have a pair of eyes; their products are milk, eggs and caviar respectively. ‘Eyes-foods’ are high in protein.
Fats I always picture the ‘fat aisle’ in the supermarket. Think about where the olive oil, sunflower oil and coconut oil live. These are all fats. Some fats may also be found in the fridge, such as dripping or lard. Some exceptions are nuts and avocados; both very high in good fat. Yum!
Carbohydrates are everything else not covered in the first two categories. Carbs are not just bread, rice, pasta or grains as you may have been led to believe; they include vegetables, fruits, wine, chocolate and most common snack foods and breakfast cereals.
3. Keep a food log (The acid test)
It takes between 1 and 2 hours for your body to give you feedback on what you just ate. Food logging is the best way to actively listen to your body. Best of all, it’s free, and can also help to identify allergies or foods that simply don’t agree with you.
You don’t have to get fancy with tracking apps or complex programs. Your phone is a great tool to log what you’re eating and if you’re anything like me it’s always within reach. Just take a before and after picture of your food (giving you the time and the amount consumed). Then an hour or two after you finish, make a 30 second video to record your responses. Speak about your energy levels, how full you feel and your emotional state. Say a few words about each and give the meal an overall rating out of 10, based on how you feel. Keep it simple, but do it consistently for at least a week.
The real power comes from reviewing your food diary after a week and asking yourself:
Adjust your diet based on what you discover from food logging for a week. Repeat for another week to fine-tune your diet.
Lawrence is a qualified Psychologist and Holistic Lifestyle Coach, helping clients ‘Hardwire a Healthier Lifestyle’. For health tips and to ask any questions you may have, follow him on Instagram (www.instagram.com/iam2awrence) and Twitter (www.twitter.com/2awrence)
How do you deal with the networking food and energy rollercoaster? Let me know in the comments below.
"Help, I've sold all my time!!"
At some point, every business owner hits a glass ceiling. At first, the success of your marketing engine probably felt like a gift, but as demand for business increases and your internal capacity begins to dwindle, it may now feel more like a curse.
Even with extra hours you are probably still struggling to service your ever-growing client base and becoming ‘full’ seems inevitable.
With the glass ceiling looming, it can feel like your only option is to close the doors to new business and place your marketing efforts on hold.
But, what if there were another way? A solution that allowed your business to grow, without overwhelming its capacity to service clients? - This, is scaling.
Our 'Solo-preneur's Guide to Scaling' will take you through the key ingredients, steps, and the critical Do's and Don't's of scaling your business.
In anticipation of our next Breakfast Board on the role of social media in personal branding, we asked Clare Groombridge, Founder and Director of South Coast Social, to write us a special guest blog...
If you’re a business owner, you’ve probably often considered how to portray the best possible image of your brand through the company social media accounts. However, many business owners I speak to are so focused on the way their company is perceived online that they often neglect a key factor - their own personal branding.
A quick Google search of your name and company will confirm that social media is one of the strongest ways for someone to FIND information about you and your business – and it’s also the best way to help DEVELOP this information into the online personal brand you wish to portray.
So why is developing your personal branding so important? Well firstly, by having a strong personal brand you will also help to boost your company profile. Research from Neilson shows that 77% of consumers are more likely to buy from a company when they hear about it from someone they trust. By ensuring your presence on social media is consistent, you can have a real influence on your company’s sales and reputation. 84% of people start their buying process with a referral (Source: SalesBenchIndex) - and Google is the very first place people look.
By creating a strong personal brand, you’re also effectively marketing yourself as an expert in your industry and demonstrating WHY people should trust you and your opinions. The same Neilson research also showed that 92% of people trust recommendations from individuals (even if they don’t know them) over brands!
Customers researching your business will also be looking at you and every social media profile you own is promoting your personal brand - and they WILL be evaluated and checked! It’s an old cliché but it’s very true - you only get one chance to make a first impression and how your personal brand is perceived could be the difference between someone choosing your business over a competitor.
However, as a business owner it’s key to ensure that you carefully research which social media networks are right for you and your audience – you should also consider each profile set up, tone of voice, content (what do you want to share), who you are looking to target and how you will engage with influencers and potential new business contacts as well as the feasibility of how often you will be able to post.
What’s been your experience of developing your personal brand, and balancing this with that of your business, on and offline? Let me know in the comments below.
Clare Groombridge, Founder and Director of South Coast Social
South Coast Social are a Bournemouth based social media agency exclusively for small to medium sized businesses that are focused on growth and expansion.
With a prestigious client list spanning a wide range of sectors, South Coast Social work with brands to develop an effective social media presence based on their unique industry knowledge and years of experience.
“If you would like some guidance on crafting YOUR unique online brand through social media, we are excited to launch our first ever bespoke Personal Branding Social Media Package – affordable and tailored to YOU, whatever your niche or experience. We’ll guide you through every step of the process, reviewing your current social media (if appropriate), evaluating your individual requirements and creating a personal branding strategy to set you apart in your industry. We can also create a package for your business partners or employees – after all 53% of decision makers have eliminated a vendor from consideration based on information they did or did not find about an employee online (Source: HubSpot).”
Want to know more? Simply email firstname.lastname@example.org / call 01202 985022 to book your package and start investing in YOUR online reputation!
Although we may like to think our capacity is infinite, it isn’t (unfortunately) which means sooner or later we reach a glass ceiling with our business…and usually at the worst possible time.
For many, this realisation hits when they get ill or experience some other life changing event like a marriage or a new baby, and they find they can no longer do it all themselves.
But even without the stress of a major event, most owner-run businesses will eventually become ‘full’ and struggle to balance the demands of new and existing customers.
So what’s the solution?
Halt your marketing efforts and limit growth? It would be a shame to switch off a successful marketing engine, especially when it’s producing results.
Take in a new resource? Employees, even on a part-time basis are a significant commitment. If you can be sure of an ongoing need for another member of staff then perhaps, but if not, this probably isn’t a good choice.
There is another option though that is far more flexible, I’m talking of course about outsourcing.
Taking the next step
You don’t want to put yourself or the business under extra pressure – or reintroduce it if you followed the steps in Part 1 and Part 2. But nor do you want to turn down new business or perhaps even the chance of a bigger, more lucrative contract. So, it’s important to recognise when it’s time to move things forward and expand your current capacity.
What can be outsourced?
Your aim here is to restructure the day-to-day running of your business, so it’s even more efficient but less dependent on your input. Done well, it should leave you free to work on other aspects or even take time out.
Have a look at your diary or To-Do list; tasks that possess these merits are ideal candidates to hand out to a freelancer, virtual assistant or some other kind of independent:
Ultimately, the decision as to what you keep and what you outsource will depend on your situation and your goals for the future. This may include a plan to scale up the business or even exit from it. Or perhaps you simply want to spend more time with your family and have the freedom to take regular holidays.
Whatever your reasons, don’t forget to consider the things that you love doing and that you are best at – you don’t want to risk resenting the business you’ve worked hard to build by removing the sense of personal satisfaction it gives you!
Have you taken the next step to expand your existing capacity? What tasks did you decide to outsource? Let me know in the comments below.
This is the last post in our 3-part ‘Escape The Pressure Cooker’ series we hope you enjoyed it. See Part 1 - 'Taking Back Control' here, and Part 2 - 'Are You Suffering from Entrepreneurial Overload?' here.
If you’re interested in growing your business, but you are concerned about overwhelming your available resources, look out for our upcoming new eBook: The Solopreneurs Guide To Scaling. It’s full of ideas about how to scale your business by making the most of what you already have. Be sure to receive your copy by signing up to our free Blog Updates emailers here.
Stress is such an overused word that it has almost lost its true impact. Everyone is stressed nowadays, life is stressful. Most of us expect to be stressed and it is just the way things are if you are a busy, hardworking, pro-active Entrepreneur. If you run your own business, stress is part of the course. It is easy to ignore it, to just keep plugging on and not take it seriously.
Right now, everyone is talking about striding forward with big plans for this new year. All the webinars are about how to increase your number of clients, profits and presence. There are new books out sharing the latest secrets of successful marketing, maximising your social media outreach and how to become slicker, faster and make more and more. We are bombarded with the same message, get ready for the big push forward.
But what if for you, stress is not just at the expected level any more, but is becoming more serious? What if you have tried ‘pulling yourself together’ and it isn’t working? It is hard to tell whether you need to pay more attention unless you know what the signs are. I use 3 stages of stress to determine how much intervention a client needs. Has the time come to pay more attention to what is going on inside your body and your mind? Have you reached Entrepreneurial Overload? Is it time to power down instead of powering up?
The 3 Stages of Entrepreneurial Overload
GREEN - Mild and Manageable:
We need stress in order to function. We are set up to deal with it with a powerful group of stress hormones that keep us in balance on a daily basis. If you relish the challenges that your business brings you and you derive excitement and joy from testing yourself, then you are likely to be dealing with stress well. You may worry a little over achieving deadlines. The daily demands and expectations from your colleagues, customers and staff might make you frustrated sometimes, but you still have the thrill of doing something you enjoy. You are managing your stress and if you continue at this level you will give your system a chance to maintain a good balance between activity and rest. However, if you take on too many deadlines and overload yourself with work because you feel fine, you are likely to start seeing some signs of stress.
How to recognise the Green stage - occasional worrying, headaches and digestion problems often diagnosed as Irritable Bowel Symptom. Irritation and mild frustration.
AMBER - Continuous and Concerning:
The three big powerful stress hormones are Adrenalin, Cortisol and Aldosterone. They make sure that we can cope with stress. Adrenalin give you the sharpened reflexes and focused attention. Cortisol regulates your blood sugar, fat and protein processing and your immune responses. Aldosterone regulates your blood pressure and the pH level of your blood. Are you being exposed to the same stressful factors and situations daily? Are you putting too many demands on yourself and saying ‘yes’ to too many people? Do you perceive a situation as unresolvable? When you are activating these 3 hormones continuously, they start to show signs of becoming depleted.
How to recognise the Amber stage - Your stomach might be often in a tight knot and you may find it difficult to switch off and sleep. You can wake up feeling a lack of energy for the day ahead. Symptoms include, an increase in minor accidents, a shorter fuse and ceaseless worrying about things that didn’t bother you before. You might begin to feel low sometimes and take longer to get over colds and flu. Your workload may have started to feel like a chore instead of a joy. You may also be starting to feel isolated and that no one else knows what you are going through.
RED - Dangerous and Damaging:
The big 3 stress hormones activate when we perceive that our survival is at risk. Unfortunately, our endocrine system has no fine tuning. A phone-call with a customer which upsets you produces that same chemical response as being chased by a tiger. You either want to argue with the customer, or you want to run away from a tiger. This is called the fight or flight response. When the stress hormones fire continuously they do not get a chance to recover. This is when you start to get into a dangerous state. Are you pushing yourself to the limit, ignoring what your body is telling you and convincing yourself it will be fine as long as you keep on top of things. Are you drinking too much coffee because without it you have no energy? The danger is you will push yourself too far. When stress has been persistent for a longer period, your body starts to lose its ability to combat the stressors and reduce their harmful impact. Adrenal Fatigue is a condition which leads towards burnout or stress overload. It can lead to health problems if not resolved immediately. It can take a long time to recover from it.
How to recognise the red stage - you are no longer coping with any stress, even the slightest challenge is too much. You may respond with high levels of anxiety, depression or a feeling of impending doom. You may be suffering from insomnia as you can’t switch off even though you are feeling totally exhausted. Another symptom of high stress levels is jaw clenching and grinding your teeth. If you are waking up at 3am this is because Cortisol is trying to prepare you for the stresses of the day ahead. This is the time it starts secreting. You may be confused, forgetful and have mood swings. Are you isolating yourself from others and finding it hard to socialise? During the day you may find your heart is pounding and you have difficulty breathing. Due to the disruption of your hormones, you may lose your appetite or start craving food and put on weight. If you don’t address this dangerous and damaging condition, you are at risk of serious illnesses like stroke, heart attack, cancer, and psychological problems such as clinical depression and post-traumatic stress disorder.
3 Top Tips To Avoid Entrepreneurial Overload
From a seasonal point of view, winter time is when everything hibernates. Nature is in stasis. A time to take stock, to do some inward reflection and regenerate for the coming of Spring. Yet as soon as 1st January hits, the majority of us all go and do exactly the opposite of the rest of the natural world. I suggest that winter time is exactly the right time to grade which stage of stress you are at and take the appropriate steps to prepare yourself for Spring.
Stress can build when we rely too much on our thoughts and believe them to be true. Pressure to perform, be the best and to constantly push ourselves comes from the mind. Modern science is coming to the same conclusion as our spiritual traditions, that it is our hearts which hold the key to our happiness, health and harmonious relationships. Our hearts are important processing centres not just physically but emotionally too.
Here are my top tips on what you can do right now to protect yourself from a drop in productivity, poor health and a decrease in your enjoyment of life. How you can avoid Entrepreneurial Overload:
1. Random Acts of Kindness: When our hearts experience more love, it is medicine for our bodies, reducing stress and increasing our well-being. Take on the Random Act of Kindness practice and do something kind for another living being every day. The benefits are huge,
2. Watch Your Language: Become aware of negative self-talk and change it to positive. Your mind interprets the words you use as the truth of the situation. It you say you can’t do something, you have already built in the failure. It also does not have a sense of humour so if you laughingly say you are useless at speaking in public, it will interpret that as your truth. Be careful of putting pressure on yourself by using the word ‘should’ which immediately makes you obligated to whatever you followed it with.
3. Use Your Breath: Most of us do not breath properly. When you sit in front of a computer most of the day or in meetings, it is easy to hunch and only breathe into the top of your chest. This does not bring enough oxygen into our lungs. When we are feeling stressed, the breath is short and shallow. So my top tip is the 3 Part Breath:
Find a place to sit with your feet on the ground and your back relaxed against a chair. Make sure you have no distractions, switch off your phone, sit away from your computer and don’t have anything to remind you of work in your line of sight.
Begin by observing the natural inhalation and exhalation of your breath without changing anything. If you find yourself distracted by the activity in your mind, try not to engage in the thoughts.
Take a long, slow breath in and let your belly fill up with your breath. Expand the belly with air like a balloon. Then allow your breath to fill your rib cage. Finally sip in just a little more air and let it fill the upper chest, all the way up to the collarbone.
Now on the long, slow exhale, let the breath go first from the upper chest, then from the rib cage, letting the ribs slide closer together. Finally, let the air go from the belly, drawing the navel back towards the spine.
Do this for 10 breaths and you will find that as your breathing slows, your stress responses will slow also. This gives your stress hormones a chance to switch off and recover.
You might think the pressure you put on yourself as an Entrepreneur is great for achievement and productivity but the reality is that if you do not take stress seriously, it could affect your performance, your relationships, your profits, your quality of life and your health.
If you do even a little bit every day to maintain healthy and manageable levels, you will be ensuring that you can cope better with not just daily life but also any unforeseen challenges ahead.
If you would like advice on how to deal with your day better and address the signs of stress, then contact me at email@example.com or visit my website for more information about Life Retuning at www.liferetuning.com
Founder of Life Retuning, and Business Empowerment Facilitator
This is the second article in the 3-part ‘Escape The Pressure Cooker’ series - 'See Part 1 - 'Taking Back Control' here. Next Up: 'Part 3 .......''
To ensure you don’t miss the next instalment sign up to Boardroom Blog mailing list here!.
How do you spot the signs, and deal with your own entrepreneurial overload? Let me know in the comments below.
We accept that every now and again we’ll need to give up our evenings or work at the weekend to grow our business. But before long we can find ourselves making too many compromises and working harder than we can sustain.
Left unchecked, the company we worked hard to build can quickly become a pressure cooker trapping us inside and cooking us slowly – so slowly that sometimes we don’t even realise it…until it’s too late.
Are you feeling the heat?
Every once in a while a week from hell will knock you off kilter and every now again the responsibilities of running a your own small business might feel overwhelming. But, if you regularly feel stressed and you recognise any of these traits, then it might be time to take action:
Release the pressure
Trust me - You need to find a way to dial this pressure down, before you reach burnout. All too often business owners ignore these signs and find out to their cost the effect stress can have both personally and professionally.
Your best strategy here is to focus on efficiency, and time management, so you can regain control. There are several techniques you can use to organise your operations and get back on track:
If you’re feeling strained, take things slowly you don’t want to increase the pressure you are already under. Try tackling one area at a time and break down any action you need to take into smaller steps you can easily accomplish.
However hard it may be at first; it’s best to persevere so you can enjoy being a business owner again. Plus, if you’re planning to scale further down the line, it’s better to address any problems and inefficiencies now to avoid limiting your growth in the future.
Sooner or later you will reach a glass ceiling, it’s inevitable. As your business grows, it will become harder for you to maintain all the activities and responsibilities you have taken on since starting without reintroducing the pressure you’d managed to relieve. So, it’s important you recognise when it’s time to take the next step and start expanding the core capacity of your business (rather than just the efficiency of what you have)…
How do you manage the stress and pressures of running your business? Let me know in the comments below.
Next up: Part 2: ‘Lighten the load’.
This is the first article in the 3-part ‘Escape The Pressure Cooker’ series. To ensure you don’t miss the next installment sign up to Boardroom Blog mailing list here!.
Could you be looking in completely the wrong direction?
Are you polishing your website to add that extra 10% when instead you should really be trying to find new customers?
Are you putting all your efforts into generating leads and prospects when your products are tired and off-target?
Or, maybe you’re busy building up a fantastic network of strategic partners to deliver new leads to, but failing to bring in business for yourself?
Why do we do this?
Well, there are a number of reasons. Often it’s the little things that have the greatest power to divert our attention, like an unexpected visitor, an intriguing email, and all too frequently the invitation for a tea break.
But we also do it to ourselves. How many times have you spent a Monday morning or Friday afternoon skimming your emails rather than tackling anything big or new? Perhaps it is a form of self-sabotage when we delay in tackling difficult projects, or answering unpleasant questions; preferring instead to let them stew while we graze on easier tasks.
But while it is true that we all need (and benefit from) a breather every now and again, it can lead to a false sense of security. We are enticed by the lure of a comfortable place away from challenging tasks and decisions. And once there, we fail to innovate and grow, settling instead to tread water and busy ourselves with less important things.
How can we combat it?
Be conscious of the risk of distractions and instead become more self-aware. If you know the common culprits that tend to derail your attention, you can take steps to manage or remove them.
Here are some suggestions to get you started:
Distraction is a common problem, but it can be overcome. The key is to concentrate on the bigger picture, remember your mission and keep your goals front of mind. It is unlikely you will enjoy every task that comes with running your own business, but with your attention focused on the job at hand you will at least power through it quickly.
Do you have any tips of your own to boost productivity and combat distraction? Let me know in the comments below.
Can you remember why you started in business? Why you decided to do what you do, in the way you do it?
Why you are in business is the most important question to answer. Knowing your ‘why’ frames every decision you will make, every person you will hire and every client you will take on. It gives your business direction and has the power to differentiate it from the competition.
Without it, anything will do, and while that seems acceptable when you first start out, down the line it can cause you real problems.
If you regularly find yourself hesitating when making decisions, doubting past actions or ruminating about the future, then you’ve perhaps lost sight of your ‘why’.
If this sounds familiar, your first task is to reconnect with it.
What is your core belief, the driving force behind what you do? Even if you’ve never said it aloud or immortalised it in your business plan, the likelihood is your business began life as a spark of inspiration or perhaps even a desire. Succinctly define it!
But, while a clear description can give you clarity and purpose, without action it is nothing more than an idealised concept. You need to use it! Take your ‘why’ further and consider how you can apply it:
And finally, the ‘why’ should inspire what you do. Whether you sell products or services, your ‘why’ should be reflected in what you offer your clients as well as in the operational processes and practices that support it.
So, with all these things in mind, don’t neglect or overlook it any longer. Think of your ‘why’ as the very essence of your business. It should guide your decisions and actions with laser-like precision, focusing and unifying your efforts to ignite momentum.
What's your 'why'? Have you ever lost sight of your ‘why’? Do you have any advice of your own? Let me know in the comments.
So this is your chance to impress. Your ‘elevator pitch’ - A 60-second window to capture the interest of a potential new connection, sparking a few thoughts, planting a few seeds, deepening the engagement and hopefully encouraging them to take some sort of action.
You’ll need to speak clearly and make sure your counterpart/s understand the fundamentals (your name, position and company name), plus what your business does (some form of punchy description of the business, its products and typical clients).
And of course to make that essential good impression you’ll also need to drop in:
And, that’s all within the moment of a brief handshake or introduction.
So how can you possibly do it? Well, the answer of course is that you can’t possibly.
It’s impossible to cram all that information into any kind of civilised two-way conversation. Believe me, I’ve seen people try and what results is a desperate, rushed stream of garbled words and mixed messages.
The smarter alternative, that avoids overwhelming your prospect, is – the art of inference!
Rather than awkwardly rattling off a list of points, instead focus on planting key facts that will project a story about yourself. Give just enough information to allow the person you’re talking with, to infer the rest without the need for a lengthy explanation.
Think about it - Your goal is merely to pique interest. Your pitch is an invitation to talk more, rather than a full audition. You want your prospect to choose to take things further.
So, with so many opportunities to network over the coming weeks (dare I mention the Christmas season looming upon us?), now is the time to perfect your powers of inference.
Here are ten thought prompts for developing an introduction that is distinctive and memorable (for all the right reasons):
The key to the perfect pitch is simplicity and brevity. Keep it succinct, people don’t like to be over-sold to. No one will retain the detail if you go on too long. They’ll just remember how you made them feel – probably like they wanted to escape.
How do you introduce yourself? What’s your ‘elevator pitch’? Let me know in the comments below.
For more networking survival tips also check out our 'Survival Guide To Networking' free e-book.
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