You know that competitor of yours, the one who’s always:
Well, that’s leadership that is.
Ok, some of it’s also PR* but mostly it’s leadership.
(*One for another blog - never underestimate the value of a good PR person).
It’s leadership because it requires:
All are classic leadership qualities, and this is why, done well, leadership is one of the most powerful and sustainable competitive strategies.
It’s distinctive, noticeable, and can't be faked... and that's differentiation.
Up next: Part 5 - Convenience.
This is article 4 of 5 in the 'The New Age of Differentiation' series. Keep up with the rest of the series, plus future unique updates from The Boardroom Blog, by joining The Boardroom mailing list here!
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