So maybe, for some customers, where this self-proclaimed excellence goes beyond what’s required, it starts to become not only unwanted and distracting, but, more importantly, costly and inefficient?
…because I know I don’t and what’s more I don’t want to pay extra for it. ENOUGH ALREADY!
So ‘good enough’ is about understanding your customers’ needs, and focusing on meeting them. Without bells and whistles and frills and gimmicks.
And surely amidst all the new-world social media hype and marketing noise, this quiet, confident, delivery, is itself excellent and exceptional.
Join in the debate! What’s your experience? In the next, concluding, post, I’ll bring together some of the feedback and other contributions I’ve received on this subject, to try to answer once and for all ‘when is good enough, good enough?’
Send me your thoughts and experiences: Add a comment below, or email me directly.
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