Sometimes, the recipe doesn’t work. Sometimes small businesses can be, or can behave like, amateur, hobby businesses, running on a shoestring and cutting corners.
A couple of painful real-life examples I have come across myself in the past few weeks:
I say these are painful because us small businesses have to work so hard to create awareness and credibility and build trust, and this unprofessionalism, this lack of forethought, hurts us all.
If you are a small business:
If you are considering working with a small business:
When it works, the exchange between a small business and its customers, is rich with mutual goals and co-existence. There’s trust built up between the humans involved, leading to deep long-lasting relationships and new ways of working and growing, beyond the immediate transactional.
This nirvana is elusive enough for small businesses.
It’s very rare indeed to find it with your larger rivals.
And that’s why you use it to beat them.
Smart Sharing Links: If you've enjoyed this article, please use these smart links to share it on (you can edit before posting) on: Twitter, LinkedIn, Facebook, Google+, and join our mailing list to receive more unique tips, insights and special content on helping real businesses compete in the real world.
Click Here for our calendar of upcoming The Boardroom events...
Join The Mailing List!
Add your details here to receive The Boardroom updates with unique tips for business marketing, strategy and customer management...