My starting point was a search into the online business directory yell.com, revealing 108 potential suppliers. From there...
I don't know about you but I find this really disturbing. These are pretty basic considerations - there's no excuse for not having a website, or failing to respond to email enquiries or telephone calls.
This experience also reminds us just how fragile the sales funnel can be - Just one 'failure' drops you out of the running altogether. In this real life case study, that was the case with over 99% of the businesses tested; 107 local businesses fell out of consideration due to basic failures in their accessibility and visibility.
It's worth noting also that the suppliers will have only become aware of this potential purchase at stage 5 of 9 - How many sales are you losing without even knowing about it?
Do you have any more to add to the list?
And by the way, I haven't visited the store yet - I wonder if it will be clean, welcoming, easy to park.....
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