If a tree falls in a forest and no one is around to hear it, does it make a sound?
Yes of course it does. Sounds are just vibrations travelling through the air. The laws of physics don’t change when no-one is around to check on them (ask Scotty).
Fortunately, when Mother Nature lays on the spectacle of a falling tree, it doesn’t really matter if people hear it or not. People were never her target audience.
Not so with your own spectacles – your own marketing efforts, communications, that fascinating customer newsletter you put all that time into producing – If no one hears these then you have just wasted a bunch of effort and missed opportunities to reach your audience.
So, how do you really get yourself heard amidst a forest of competition?
Its all about:
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By Kevin Sheldrake
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