'Small Beats Big' Tip 3 in a series of practical strategy, marketing and branding tips this week in the run up to Friday's Butterfly Branding Webinar with Studio Maximus's Neil Humphreys.
Small Beats Big Tip 3: Be Nimble, Be Quick...
One of the amazing things you have going for you is your short (maybe even instant) decision line. You can make a judgement call on the spot, and act it out. Your larger rivals will have reporting lines, limited authorities, even approval committees and inflexible approval timelines.
Similarly, you are able to incorporate a new approach or feature into your service, or push a new product feature through, or fire out a topical comment in your social media channel/s to grab the first headlines, before your slower competitors can even organise the meeting to discuss it.
Keep in mind: A short decision line is still a decision line. This is not about ignoring logic and pragmatism. You still have to consider your actions, and how they fit with the broader Vision and Values of your business.
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THE WEBINAR: Friday 28th Feb 2014, 1:30 PM - 2:30 PM GMT
REGISTER HERE: https://attendee.gotowebinar.com/register/7153072262665008897
By Kevin Sheldrake
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