'Small Beats Big' Tip 1 in a series of practical strategy, marketing and branding tips this week in the run up to Friday’s Butterfly Branding Webinar with Studio Maximus’s Neil Humphreys.
Tip 1: It all starts with Passion
One of the most powerful forces you have at your disposal is the passion with which you or the founders started your business.
Larger businesses tend to be more complex, and run on multiple agendas and belief systems – e.g. pursuit of profits, return for shareholders.. Very often, along the way, the core beliefs and passion for the end 'product' become diluted or lost. They end up having employees (who are paid for their time) rather than advocates or champions (who really 'get it').
Yours is still fresh, and visible, and leading the way. Make your passion and energy and enthusiasm obvious in every single thing you do, from marketing, social media, customer fulfilment, all your one to one and group networking discussions..
People are buying *you*, and if you don't appear to believe in what you're selling then they sure as heck won't!
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THE WEBINAR: Friday 28th Feb 2014, 1:30 PM - 2:30 PM GMT
REGISTER HERE: https://attendee.gotowebinar.com/register/7153072262665008897
By Kevin Sheldrake
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